Mee the Arbor BC Team
Where your growth is our business!
Established in 2023, Arbor BC is the brainchild of a group of passionate arborists and industry experts who share a common mission: to provide all the resources necessImageary for tree care businesses to grow and expand. Our team's dedication to this vision is what sets us apart.
With deep roots in the industry, we've harnessed our expertise to offer a comprehensive array of tailored consulting and training solutions. Our commitment to the success of our clients remains at the core of our approach.
At Arbor BC, the client is always our top priority. We take pride in our consultative approach, ensuring that each interaction is a partnership where your distinct needs and goals shape our strategy. This client-centric focus drives our dedication to delivering exceptional services designed to elevate your tree care business.
A 100% Female-Owned and
Operated Company
Arbor BC stands out as a trailblazer in the industry, as we are a 100% female-owned and operated company. We are proud to break the traditional mold, demonstrating that expertise and leadership know no gender boundaries. Our team is comprised of skilled professionals who bring a wealth of experience and insight to every project we undertake.
Meet the driving force
behind Arbor BC
Suzanne Guzman
CEO & Founding Member: Guiding Visionary Leadership
Suzanne stands at the helm of Arbor BC as a testament to visionary leadership and a profound commitment to sustainable industry growth. As a Certified SCORE Business Mentor, Certified Prompt Engineer, Author, and the CEO & Founder of Led to Lead Consulting, Suzanne's multifaceted expertise fuels our mission to lead green businesses toward unparalleled success. She dedicates her time to helping entrepreneurs and business owners start, grow, and scale their businesses, and with her passion for AI, she finds the best ways to leverage AI for business processes. Her strategic foresight and innovative approaches are the cornerstone of Arbor BC’s ethos.
Adrienne Ashcraft
Founding Member: Master of Operations
Adrienne is the Safety Guru behind Risky Business Systems, a company that revolutionizes safety and efficiency in high-risk industries like arboriculture through Systems Engineering methods. With a deep-rooted connection to the tree care community, Adrienne's expertise lies in enhancing the well-being of those facing the highest risks, ensuring sustainable performance through safe systems, and fostering continuous improvement without compromising daily operations. She champions solutions that integrate seamlessly with a company's unique interdependencies—its people, processes, and procedures—promising not just solutions, but a comprehensive understanding and implementation plan tailored to each business's needs.
Danae Jackson
Founding Member: Strategic Vision for Tree Care
Danae Jackson, the strategic thinker behind Arbor BC, shapes the future of tree care companies with her innovative outlook. As the owner of DJAJ Enterprises and a renowned At-Height & Safety National Business Developer, Danae's expertise offers our clients cutting-edge solutions that elevate their business practices and safety standards, ensuring their growth and sustainability in a competitive landscape.
TCIA CTSP # 01841
ISA Tree Worker Climber Specialist #FL-9673T
Bob Longo
Founding Member: Champion of Skills Development
Bob Longo, CEO of Coyote Consulting, serves as Arbor BC’s SVP of Business Development, where his role as an information powerhouse enriches our offerings with the latest insights and trends in the industry. His relentless pursuit of knowledge ensures that Arbor BC remains at the forefront, providing our clients with innovative solutions that drive their businesses forward.
TCIA CTSP # 05050
Megan Bujnowski
Founding Member: The Information Powerhouse
Megan is a professional trainer with an infectious enthusiasm for safety, as well as 20+ years of industry experience. ISA Certified Arborist, TCIA Certified Tree Care Professional, & SPRAT lvl 1 Rope Technician are a few of the qualifications she currently obtains, as well as both an Associates Degree in Forest Technology and a Bachelor of Science degree in Forestry. She has worked for industry leading companies such as Husqvarna, Wright Tree Service, and SAI Communications before moving on to train independently, at her company Upward Training & Development LLC.
TCIA CTSP
ISA CERTIFIED ARBORIST
Carol Connors
Founding Member: Architect of Unforgettable Experiences
Co-founder Carol Connors leads our event planning division, recognized as Best of 603 for Corporate Event Planning. Carol is the creative force behind Arbor BC’s Conferences and Events, she has built a company renowned for transforming events into memorable, connection-driven experiences. With a mission to go beyond traditional event planning, Carol is the founder and CEO of Gatherique Events, where she also focuses on creating uniquely tailored experiences that spark meaningful connections, surpassing expectations in both organization and elegance.
Moe Valiao
Customer Support Manager
Specialized in streamlining support operations and improving customer experience, Moe serves as the front line of client support, ensuring that every interaction is handled with efficiency and care. With a strong background in customer service, workflow automations, and systems management, he focuses on resolving issues quickly while keeping the client journey smooth and stress free. Moe also plays a key role as an onboarding specialist, guiding new clients through setup and helping them feel confident and supported from day one. Whether it’s troubleshooting, optimizing processes, or leading personalized onboarding calls, he is dedicated to creating a reliable, responsive, and client-centered experience.
Marisse Arboleda
Design & Technical Specialist
As a Design & Technical Specialist, Marisse is specialized in backend website development and digital solutions, combining creativity with technical expertise to deliver seamless results. With a strong foundation in coding, system integrations, and digital problem-solving, she ensures that every website runs smoothly behind the scenes while supporting the client’s goals on the front end. Her work extends beyond development, focusing on building efficient systems, automating processes, and crafting solutions that enhance both functionality and user experience. Whether troubleshooting complex issues, implementing backend improvements, or designing tailored digital strategies, she is committed to providing reliable, innovative, and client-focused outcomes.
From The Blog:
The Business of Tree Care
Latest Insights to Help You Grow Your Tree Care Business
Stay ahead of industry trends with practical tips, marketing advice, and success stories from tree care professionals across the U.S.
The Social Media Strategy Every Tree Care Company Needs and Why Facebook Comes First
Learn why Facebook is the most important social platform for tree care companies and how a strong strategy improves results. ...more
Marketing & Lead Generation
December 21, 2025•5 min read
Why Tree Traction Is One of the Most Effective Lead Generation Tools for Tree Services
Discover why Tree Traction is a powerful direct outreach tool for generating tree service leads. ...more
Marketing & Lead Generation ,Marketing & Lead Generation
December 20, 2025•5 min read
Why Local Home Shows and Community Events Still Work for Tree Care Companies
Learn why home shows and community events still generate strong leads for tree care companies. ...more
Events & Community
December 19, 2025•6 min read
What Tree Care Owners Should Track Each Week to Stay Profitable
Learn the weekly metrics tree care owners must track to stay profitable and grow. ...more
Finance & Operations
December 18, 2025•6 min read
AI Phone Assistants for Tree Services: What They Do and When to Use One
Learn how AI phone assistants help tree services answer more calls and book more jobs. ...more
Technology & Automation
December 17, 2025•6 min read
The Real Reason Tree Services Plateau at 500k and How to Break It
Learn why many tree services stall at 500k and what it takes to break through. ...more
Business Growth & Strategy
December 16, 2025•6 min read
Meet the driving force
behind Arbor BC
Suzanne Guzman
CEO & Founding Member:
Guiding Visionary Leadership
Suzanne stands at the helm of Arbor BC as a testament to visionary leadership and a profound commitment to sustainable industry growth. As a Certified SCORE Business Mentor, Certified Prompt Engineer, Author, and the CEO & Founder of Led to Lead Consulting, Suzanne's multifaceted expertise fuels our mission to lead green businesses toward unparalleled success. She dedicates her time to helping entrepreneurs and business owners start, grow, and scale their businesses, and with her passion for AI, she finds the best ways to leverage AI for business processes. Her strategic foresight and innovative approaches are the cornerstone of Arbor BC’s ethos.
Adrienne Ashcraft
Founding Member:
Master of Operations
Adrienne is the Safety Guru behind Risky Business Systems, a company that revolutionizes safety and efficiency in high-risk industries like arboriculture through Systems Engineering methods. With a deep-rooted connection to the tree care community, Adrienne's expertise lies in enhancing the well-being of those facing the highest risks, ensuring sustainable performance through safe systems, and fostering continuous improvement without compromising daily operations. She champions solutions that integrate seamlessly with a company's unique interdependencies—its people, processes, and procedures—promising not just solutions, but a comprehensive understanding and implementation plan tailored to each business's needs.
Danae Jackson
Founding Member:
Strategic Vision for Tree Care
Danae Jackson, the strategic thinker behind Arbor BC, shapes the future of tree care companies with her innovative outlook. As the owner of DJAJ Enterprises and a renowned At-Height & Safety National Business Developer, Danae's expertise offers our clients cutting-edge solutions that elevate their business practices and safety standards, ensuring their growth and sustainability in a competitive landscape.
TCIA CTSP # 01841
ISA Tree Worker Climber Specialist #FL-9673T
Bob Longo
Founding Member:
Champion of Skills Development
Bob Longo, CEO of Coyote Consulting, serves as Arbor BC’s SVP of Business Development, where his role as an information powerhouse enriches our offerings with the latest insights and trends in the industry. His relentless pursuit of knowledge ensures that Arbor BC remains at the forefront, providing our clients with innovative solutions that drive their businesses forward.
TCIA CTSP # 05050
Megan Bujnowski
Founding Member: The Information Powerhouse
Megan is a professional trainer with an infectious enthusiasm for safety, as well as 20+ years of industry experience. ISA Certified Arborist, TCIA Certified Tree Care Professional, & SPRAT lvl 1 Rope Technician are a few of the qualifications she currently obtains, as well as both an Associates Degree in Forest Technology and a Bachelor of Science degree in Forestry. She has worked for industry leading companies such as Husqvarna, Wright Tree Service, and SAI Communications before moving on to train independently, at her company Upward Training & Development LLC.
TCIA CTSP
ISA CERTIFIED ARBORIST
Carol Connors
Founding Member:
Architect of Unforgettable Experiences
Co-founder Carol Connors leads our event planning division, recognized as Best of 603 for Corporate Event Planning. Carol is the creative force behind Arbor BC’s Conferences and Events, she has built a company renowned for transforming events into memorable, connection-driven experiences. With a mission to go beyond traditional event planning, Carol is the founder and CEO of Gatherique Events, where she also focuses on creating uniquely tailored experiences that spark meaningful connections, surpassing expectations in both organization and elegance.
Moe Valiao
Customer Support Manager
Specialized in streamlining support operations and improving customer experience, Moe serves as the front line of client support, ensuring that every interaction is handled with efficiency and care. With a strong background in customer service, workflow automations, and systems management, he focuses on resolving issues quickly while keeping the client journey smooth and stress free. Moe also plays a key role as an onboarding specialist, guiding new clients through setup and helping them feel confident and supported from day one. Whether it’s troubleshooting, optimizing processes, or leading personalized onboarding calls, he is dedicated to creating a reliable, responsive, and client-centered experience.
Marisse Arboleda
Design & Technical Specialist
As a Design & Technical Specialist, Marisse is specialized in backend website development and digital solutions, combining creativity with technical expertise to deliver seamless results. With a strong foundation in coding, system integrations, and digital problem-solving, she ensures that every website runs smoothly behind the scenes while supporting the client’s goals on the front end. Her work extends beyond development, focusing on building efficient systems, automating processes, and crafting solutions that enhance both functionality and user experience. Whether troubleshooting complex issues, implementing backend improvements, or designing tailored digital strategies, she is committed to providing reliable, innovative, and client-focused outcomes.
At Arbor Business Company, our collective expertise transcends traditional consulting, offering a synergy that propels green businesses to new heights.
Whether through strategic planning, operational excellence, cutting-edge training, or industry-leading insights, our team is committed to fostering the growth and success of every client we serve. Join us on a journey to redefine excellence in the green industry.
Empowering
Green Businesses
Certified Business Consulting & Training, & AI Implementation
Empowering
Green Businesses
Certified Business Consulting & Training, & AI Implementation
LEGAL DISCLAIMER: The information provided on the Arbor BC website (https://www.arborbc.com/) is intended for general informational purposes and is offered in good faith. While we strive for accuracy, Arbor BC makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the information contained on the website. The Arbor BC website may include or offer third-party links, products, services, or resources. These links are provided for your convenience and do not signify our endorsement. Arbor BC has no control over, and assumes no responsibility for, the content, policies, or practices of any third-party websites or services. We encourage our users to be aware when they leave our site and to read the terms and conditions and privacy statements of any other site that collects personally identifiable information. Use of our website and reliance on any information provided is solely at your own risk. In no event shall Arbor BC be liable for any loss or damage, indirect or consequential, arising out of or in connection with the use of this website or external links provided. This disclaimer may be updated or modified at any time without notice, and continued use of the site signifies acceptance of these terms.
ArborBC | 2024 All Right Reserved
ArborBC | 2024 All Right Reserved