Mee the Arbor BC Team

Where your growth is our business!

Established in 2023, Arbor BC is the brainchild of a group of passionate arborists and industry experts who share a common mission: to provide all the resources necessImageary for tree care businesses to grow and expand. Our team's dedication to this vision is what sets us apart.

With deep roots in the industry, we've harnessed our expertise to offer a comprehensive array of tailored consulting and training solutions. Our commitment to the success of our clients remains at the core of our approach.

At Arbor BC, the client is always our top priority. We take pride in our consultative approach, ensuring that each interaction is a partnership where your distinct needs and goals shape our strategy. This client-centric focus drives our dedication to delivering exceptional services designed to elevate your tree care business.

A 100% Female-Owned and

Operated Company

Arbor BC stands out as a trailblazer in the industry, as we are a 100% female-owned and operated company. We are proud to break the traditional mold, demonstrating that expertise and leadership know no gender boundaries. Our team is comprised of skilled professionals who bring a wealth of experience and insight to every project we undertake.

Meet the driving force

behind Arbor BC

Suzanne Guzman


CEO & Founding Member: Guiding Visionary Leadership


Suzanne stands at the helm of Arbor BC as a testament to visionary leadership and a profound commitment to sustainable industry growth. As a Certified SCORE Business Mentor, Certified Prompt Engineer, Author, and the CEO & Founder of Led to Lead Consulting, Suzanne's multifaceted expertise fuels our mission to lead green businesses toward unparalleled success. She dedicates her time to helping entrepreneurs and business owners start, grow, and scale their businesses, and with her passion for AI, she finds the best ways to leverage AI for business processes. Her strategic foresight and innovative approaches are the cornerstone of Arbor BC’s ethos.

Adrienne Ashcraft


Founding Member: Master of Operations


Adrienne is the Safety Guru behind Risky Business Systems, a company that revolutionizes safety and efficiency in high-risk industries like arboriculture through Systems Engineering methods. With a deep-rooted connection to the tree care community, Adrienne's expertise lies in enhancing the well-being of those facing the highest risks, ensuring sustainable performance through safe systems, and fostering continuous improvement without compromising daily operations. She champions solutions that integrate seamlessly with a company's unique interdependencies—its people, processes, and procedures—promising not just solutions, but a comprehensive understanding and implementation plan tailored to each business's needs.

Danae Jackson


Founding Member: Strategic Vision for Tree Care


Danae Jackson, the strategic thinker behind Arbor BC, shapes the future of tree care companies with her innovative outlook. As the owner of DJAJ Enterprises and a renowned At-Height & Safety National Business Developer, Danae's expertise offers our clients cutting-edge solutions that elevate their business practices and safety standards, ensuring their growth and sustainability in a competitive landscape.

TCIA CTSP # 01841

ISA Tree Worker Climber Specialist #FL-9673T

Bob Longo


Founding Member: Champion of Skills Development


Bob Longo, CEO of Coyote Consulting, serves as Arbor BC’s SVP of Business Development, where his role as an information powerhouse enriches our offerings with the latest insights and trends in the industry. His relentless pursuit of knowledge ensures that Arbor BC remains at the forefront, providing our clients with innovative solutions that drive their businesses forward.

TCIA CTSP # 05050

Megan Bujnowski


Founding Member: The Information Powerhouse


Megan is a professional trainer with an infectious enthusiasm for safety, as well as 20+ years of industry experience. ISA Certified Arborist, TCIA Certified Tree Care Professional, & SPRAT lvl 1 Rope Technician are a few of the qualifications she currently obtains, as well as both an Associates Degree in Forest Technology and a Bachelor of Science degree in Forestry. She has worked for industry leading companies such as Husqvarna, Wright Tree Service, and SAI Communications before moving on to train independently, at her company Upward Training & Development LLC.

TCIA CTSP

ISA CERTIFIED ARBORIST

Carol Connors


Founding Member: Architect of Unforgettable Experiences


Carol is the creative force behind Arbor BC’s Conferences and Events, she has built a company renowned for transforming events into memorable, connection-driven experiences. With a mission to go beyond traditional event planning, Carol is the founder and CEO of Gatherique Events, where she also focuses on creating uniquely tailored experiences that spark meaningful connections, surpassing expectations in both organization and elegance.

Brianna Holland

Client Solutions Specialist


With over 6 years of experience in sales and a competitive edge, Brianna brings a passion for growth and success to Arbor BC. As the COO of Rick's Lawn and Tree Service, Brianna understands the intricacies of scaling a business and finds immense fulfillment in watching companies thrive. Known for a personal touch, Brianna ensures that every client feels at home with Arbor BC, fostering relationships that go beyond business.Brianna's strategic mindset and dedication make them a key asset in driving Arbor BC’s mission forward.

Meet the driving force

behind Arbor BC

Suzanne Guzman

CEO & Founding Member:

Guiding Visionary Leadership


Suzanne stands at the helm of Arbor BC as a testament to visionary leadership and a profound commitment to sustainable industry growth. As a Certified SCORE Business Mentor, Certified Prompt Engineer, Author, and the CEO & Founder of Led to Lead Consulting, Suzanne's multifaceted expertise fuels our mission to lead green businesses toward unparalleled success. She dedicates her time to helping entrepreneurs and business owners start, grow, and scale their businesses, and with her passion for AI, she finds the best ways to leverage AI for business processes. Her strategic foresight and innovative approaches are the cornerstone of Arbor BC’s ethos.

Adrienne Ashcraft

Founding Member:

Master of Operations


Adrienne is the Safety Guru behind Risky Business Systems, a company that revolutionizes safety and efficiency in high-risk industries like arboriculture through Systems Engineering methods. With a deep-rooted connection to the tree care community, Adrienne's expertise lies in enhancing the well-being of those facing the highest risks, ensuring sustainable performance through safe systems, and fostering continuous improvement without compromising daily operations. She champions solutions that integrate seamlessly with a company's unique interdependencies—its people, processes, and procedures—promising not just solutions, but a comprehensive understanding and implementation plan tailored to each business's needs.

Danae Jackson

Founding Member:

Strategic Vision for Tree Care


Danae Jackson, the strategic thinker behind Arbor BC, shapes the future of tree care companies with her innovative outlook. As the owner of DJAJ Enterprises and a renowned At-Height & Safety National Business Developer, Danae's expertise offers our clients cutting-edge solutions that elevate their business practices and safety standards, ensuring their growth and sustainability in a competitive landscape.

TCIA CTSP # 01841

ISA Tree Worker Climber Specialist #FL-9673T

Bob Longo

Founding Member:

Champion of Skills Development


Bob Longo, CEO of Coyote Consulting, serves as Arbor BC’s SVP of Business Development, where his role as an information powerhouse enriches our offerings with the latest insights and trends in the industry. His relentless pursuit of knowledge ensures that Arbor BC remains at the forefront, providing our clients with innovative solutions that drive their businesses forward.

TCIA CTSP # 05050

Megan Bujnowski

Founding Member: The Information Powerhouse


Megan is a professional trainer with an infectious enthusiasm for safety, as well as 20+ years of industry experience. ISA Certified Arborist, TCIA Certified Tree Care Professional, & SPRAT lvl 1 Rope Technician are a few of the qualifications she currently obtains, as well as both an Associates Degree in Forest Technology and a Bachelor of Science degree in Forestry. She has worked for industry leading companies such as Husqvarna, Wright Tree Service, and SAI Communications before moving on to train independently, at her company Upward Training & Development LLC.

TCIA CTSP

ISA CERTIFIED ARBORIST

Carol Connors


Founding Member:

Architect of Unforgettable Experiences


Carol is the creative force behind Arbor BC’s Conferences and Events, she has built a company renowned for transforming events into memorable, connection-driven experiences. With a mission to go beyond traditional event planning, Carol is the founder and CEO of Gatherique Events, where she also focuses on creating uniquely tailored experiences that spark meaningful connections, surpassing expectations in both organization and elegance.

Brianna Holland

Client Solutions Specialist


With over 6 years of experience in sales and a competitive edge, Brianna brings a passion for growth and success to Arbor BC. As the COO of Rick's Lawn and Tree Service, Brianna understands the intricacies of scaling a business and finds immense fulfillment in watching companies thrive. Known for a personal touch, Brianna ensures that every client feels at home with Arbor BC, fostering relationships that go beyond business.Brianna's strategic mindset and dedication make them a key asset in driving Arbor BC’s mission forward.

At Arbor Business Company, our collective expertise transcends traditional consulting, offering a synergy that propels green businesses to new heights.


Whether through strategic planning, operational excellence, cutting-edge training, or industry-leading insights, our team is committed to fostering the growth and success of every client we serve. Join us on a journey to redefine excellence in the green industry.

Empowering

Green Businesses

Certified Business Consulting & Training, & AI Implementation

Empowering

Green Businesses

Certified Business Consulting & Training, & AI Implementation

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ArborBC | 2024 All Right Reserved

ArborBC | 2024 All Right Reserved